THe De Geo Collection process

By Zechariah Carr

I don’t really know when it started. I was just messing around in CAD one night like I always do, trying to design something that didn’t feel like every other ring out there. I’d been doing 3D work for years, so shapes and angles are kind of my thing. But this time I couldn’t let it go.

I kept thinking about how a diamond catches light. Not in that generic “sparkle” way people talk about, but the way it actually looks back at you sometimes. Like it’s paying attention. I wanted the ring itself to help with that instead of just holding the stone in place.

That’s pretty much how De Geo started. I didn’t have some big vision or mood board. I just got obsessed with making the geometry do something. The first one, the one we call “One,” took way longer than it should have. I kept changing the angles, printing little test pieces, and they all looked off. Too sharp. Too flat. I’d stare at them and think, “This isn’t it.”

I was going in circles with it. Kept rendering the same thing and getting more frustrated every time. At some point I just closed the laptop and walked away. When I came back to it later, I finally saw what was wrong. One of the angles was fighting everything else. I changed it and suddenly the whole thing felt right. The center stone looked like it was actually doing something instead of just sitting there.

I started calling them the De Geo All Seeing pieces after that. Not because of any deep symbolic meaning. It just fit. The ring makes the stone feel more alive. Like it sees you back.

I still mess with these designs all the time. Sometimes I’ll think I’ve nailed it and then the next day it feels wrong again. That’s just how it goes. But the ones that stick are the ones that feel honest when I hold them. Not trying to be mystical or overly complicated. Just… right.

People ask me what the rings mean and I never really know what to say. They’re for anyone who wants their ring to feel like more than jewelry. That’s it. I made them because I couldn’t stop thinking about it, and now they’re here.

— Zechariah Carr Designer & Founder, Le Zeta Lezetareserve.com